traditional and new media trends
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What’s New and Included in the Our Kids 2012/2013 Marketing Bundle The Our Kids School Marketing Bundle is the most cost-effective, all-inclusive advertising package specifically available for private and independent schools. Find out why more than 280 private and independent schools choose Our Kids as their #1 marketing partner. Read more… |
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Effective Private School Marketing: Highlights and Webinar Discover what works in reaching more families interested in private education with Our Kids’ 2012/2013 listing package. Read more… |
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Marketing: Why You Can’t Ignore The Tablet As the tablet market continues to expand, here are some current tablet trends and tips to consider in developing an effective marketing strategy. Read more… |
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School Policies For Communicating Through Social Media Social media sites continue to build popularity among all age groups and within all organizations. If your school has been on top of marketing trends, you’re probably already utilizing some of these sites as free marketing outlets. But, what about your school’s social media policies? Is it well known what is acceptable and what is [...] |
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Our Kids Canada’s Private School Guide: Grow Your School, the Proven Way See what’s new and included as part of the 2012/2013 Our Kids Canada’s Private School Guide. Read more… |
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Exit Interviews: Find Out Why Families Stay and Why They Leave Despite losing families every year, here’s how exit interviews can help you build a stronger school. Read more… |
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How to Increase your Google Rank (TABS Presentation) How can you increase your google ranking and build your website traffic? Analytics, keywords and phrases, on-site and off-site optimization… View this presentation for the most important elements that will increase your placement in search results. |
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Report: Engaging Facebook Fans Attracts Friends of Fans When a school focuses on acquiring and engaging fans on Facebook, it can benefit from a significant secondary effect – exposure among friends of fans that often surpasses reach among fans. Read more about word-of-mouth marketing in the 21st century. |
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Panel Discussion | Admissions and Marketing Strategy for Boarding Schools A panel of experts answer questions about what works in marketing and admissions for private boarding schools, and identifies some of the key mistakes schools should be aware of. Dialogue Online has the highlights from the TABS Summer Lab 2011 in Boston. |
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What You Need to Know to Market Your School Check out Dialogue Online’s webinars and podcasts on SEO, social media, and more tips and resources. |
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How Schools Are Exploring the Endless Potential of Social Media The world in which we live is changing at a rapid pace and those in the field of education now understand the impact that technology is having on teaching and learning. For the first time in history, our job as educators is to prepare our students for a future that we cannot clearly describe. Technology [...] |
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Encouraging Parental Involvement At Your School Independent schools and parent groups are working harder than ever to involve parents in the process of their children’s education and school activities. Researchers tell us that a closer partnership between schools and parents in any school system provides positive effects for the schools, the families and most importantly for the students. In order to [...] |
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Content, content everywhere, but not a drop to drink! Schools today have more ways than ever before to communicate online – and plenty to communicate about – however, the question persists amongst communications directors; how do I gather the content that keeps all the moving parts of our online presence fresh? How do I maintain a consistent voice for the school and how much [...] |
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Ready for Your School’s Close-Up? Professional tips on photo shoots that capture the heart of your campus Goodbye plain course catalogues, hello four-colour viewbooks and search pieces. American universities and colleges 25 years ago began a significant change in the way they introduced themselves to potential students and their families. Today what has come to be known as the [...] |
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A Search Engine Optimization Tip Title tags are the first thing that shows up in a search result. Search engines assume that these are an important indicator of what the web page is about and how the page will match the user’s search. Improper use of title tags is one of the most common SEO problem with websites: we often [...] |
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TABS Conference 2010 Highlights I just returned from The Association of Boarding Schools (TABS) annual conference in Baltimore, MD. Three days of workshops, sessions and networking with approximately 750 attendees from nearly 190 boarding schools in the USA and Canada (10 Canadian boarding schools were represented). For Our Kids Media, it was an opportunity to bring more awareness to [...] |
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Lower Canada College Reveals Its Web Strategies for Success Innovative design using CSS3 and public portals transforms website To solve a problem or improve a situation, you sometimes have to think outside the box. That’s what Lower Canada College (LCC) in Montreal did for its recent website launch with finalsite to attract new and repeat visitors. Finalsite, which provides schools with web software and [...] |
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Writing An Effective Press Release Writing press releases is an excellent way to get media attention that in turn brings parental attention to what your school has to offer. The very act of committing to creating press releases is half the battle, as it is with so many things. Try and commit to writing one press release per month. When [...] |
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Urban Renewal Focusing on education under a big city’s bright lights When I think of independent schools in Canada, what comes to mind are lush, beautiful campuses. Most independent schools I have visited are to be envied: Well away from the hustle and bustle of city life, they sit on enough land to allow for sufficient buildings, [...] |
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To Market, To Market Harnessing the Power of the Web When investigating whether or not to send his now 17-year-old son to private school, Ken Wong turned to the web to do some research. “I didn’t go to the web to pick a school, but I used it to find information that I thought my son would be interested [...] |
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A New Kind of Learner For a New Kind of World Futurist Alvin Toffler predicted in his 1991 book, Powershift, that product lines would become much more segmented, and foresaw products like shoes being manufactured to suit the wants of specific groups. He forecast that, because of the shift to a world dominated by information and technology, consumers would be able to demand whatever specific products [...] |
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How to Talk Like a Techie Some web definitions, from ASCII to XML ASCII American Standard Code for Information Interchange, pronounced “ask-ee,” is a code for representing letters, numbers and punctuation. In ASCII, each character is associated with a number. For example, lower-case “p” is 50. This common coding system allows data to be transferred from one computer to another. [...] |
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