best practices and research
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What’s New and Included in the Our Kids 2012/2013 Marketing Bundle The Our Kids School Marketing Bundle is the most cost-effective, all-inclusive advertising package specifically available for private and independent schools. Find out why more than 280 private and independent schools choose Our Kids as their #1 marketing partner. Read more… |
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Effective Private School Marketing: Highlights and Webinar Discover what works in reaching more families interested in private education with Our Kids’ 2012/2013 listing package. Read more… |
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Our Kids Canada’s Private School Guide: Grow Your School, the Proven Way See what’s new and included as part of the 2012/2013 Our Kids Canada’s Private School Guide. Read more… |
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Exit Interviews: Find Out Why Families Stay and Why They Leave Despite losing families every year, here’s how exit interviews can help you build a stronger school. Read more… |
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How to Increase your Google Rank (TABS Presentation) How can you increase your google ranking and build your website traffic? Analytics, keywords and phrases, on-site and off-site optimization… View this presentation for the most important elements that will increase your placement in search results. |
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Report: Engaging Facebook Fans Attracts Friends of Fans When a school focuses on acquiring and engaging fans on Facebook, it can benefit from a significant secondary effect – exposure among friends of fans that often surpasses reach among fans. Read more about word-of-mouth marketing in the 21st century. |
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Panel Discussion | Admissions and Marketing Strategy for Boarding Schools A panel of experts answer questions about what works in marketing and admissions for private boarding schools, and identifies some of the key mistakes schools should be aware of. Dialogue Online has the highlights from the TABS Summer Lab 2011 in Boston. |
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New Global Assessment Measures English-Language Skills
in Students Sponsored Article: Imagine you’re the head of school, principal, or teacher of non-English speaking middle school students learning English. You need to assess progress but don’t want to use a high-stakes test that offers scores but not feedback. And, you want something that assesses both academic and social English-language proficiency to support instruction and placement. [...] |
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How Schools Are Exploring the Endless Potential of Social Media The world in which we live is changing at a rapid pace and those in the field of education now understand the impact that technology is having on teaching and learning. For the first time in history, our job as educators is to prepare our students for a future that we cannot clearly describe. Technology [...] |
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TABS Conference 2010 Highlights I just returned from The Association of Boarding Schools (TABS) annual conference in Baltimore, MD. Three days of workshops, sessions and networking with approximately 750 attendees from nearly 190 boarding schools in the USA and Canada (10 Canadian boarding schools were represented). For Our Kids Media, it was an opportunity to bring more awareness to [...] |
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Lower Canada College Reveals Its Web Strategies for Success Innovative design using CSS3 and public portals transforms website To solve a problem or improve a situation, you sometimes have to think outside the box. That’s what Lower Canada College (LCC) in Montreal did for its recent website launch with finalsite to attract new and repeat visitors. Finalsite, which provides schools with web software and [...] |
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The Yin And Yang Of Foreign Students Increasing enrolment with students from abroad Canada is a significant player on the stage of global education: Only the United States, England and Australia issue more student visas. Some 175,000 international students are enrolled in institutions from Victoria to St. John’s; the Department of Foreign Affairs and International Trade estimates that these young people contribute [...] |
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